I found this scarf over the weekend at a Vintage Fair hosted by The Fox in Hanwell - a small but perfectly formed sale in the courtyard outside the pub. And it seems I've landed on the 'latest' trend, in West London of all places. The AW14 season sees tartan offered up as if the blueprint for its creation was only yesterday ripped from a drawing board for immediate debut on runways worldwide. The FFI's* claim to the woolen fabric seems so brazen you wouldn't be blamed for wondering aloud, "um, do they think they invented this stuff? Last night?" While mindlessly celebrating the return of John Galliano and conjuring patronizing trends like normcore, how do you find the time FFI*? (Huntress on normcore CLICK HERE). I love tartan, full stop, but the way in which Capital 'F' Fashion jumps in front of a traditional and long-standing style parade makes me see red (and green, with a little white). Who doesn't own a bit of tartan? Okay, maybe you're too young to have loved the Bay City Rollers, and fair enough. However, if you do lack the organized, overlapping woven wonder that is tartan, for goodness sake, buy it second-hand. Vintage fairs and charity shops are stocked full of clothing made from this durable and forever-fashionable fabric. The scarf was £6.
* Flippin' Fashion Industry